2016's bravest act yet: Carly Fiorina's super PAC demolishes Hillary Clinton's Instagram

Carly Fiorina's super PAC dinged Clinton for focusing on pantsuits while the world burns. Bold!

Published June 11, 2015 3:39PM (EDT)

  (AP/Jim Cole/Mark Lennihan)
(AP/Jim Cole/Mark Lennihan)

Hillary Clinton joined Instagram this week, and her first post was not about how to stop ISIS or re-invent government to actually make it work for the people it serves. Instead, the communications staffer in charge of the account shared a photo of a rack of pantsuits with the caption “hard choices.”

Hard choices.

A photo posted by Hillary Clinton (@hillaryclinton) on

I wasn’t the only one who found this kind of frivolity unacceptable. Carly Fiorina’s Super PAC promptly issued a statement dinging Clinton for her lack of perspective while the world burns.

“Hillary Clinton’s ‘hard choices’ are which pant suit to wear," said spokeswoman Leslie Shedd in a statement first picked up by the Weekly Standard. "Carly Fiorina has laid out her positions on actual hard choices -- whether on how to stop ISIS or how to re-invent government to actually make it work for the people it serves. Carly understands that our nation is at a pivotal point and we need a true leader in the Oval Office who understands the real hard choices Americans are currently facing."

"The American people want a genuine leader with real solutions to make our country better -- not another member of the professional political class who thinks pantsuits are a ‘hard choice.'"

But Clinton’s team didn’t learn their lesson. The very next post was a photo of a camera recording a video of Clinton with the caption, “Coming soon: Hillary on the fights that matter.” What’s unspoken here is that “the fights that matter” to Clinton are the fights over which pantsuit to wear.

Making matters worse, a post that went up later that day was just the number three containing the image of the Empire State Building. The subtext is obvious. Three is the number of pant suits Clinton plans to purchase while she’s in New York during her official campaign launch. The Empire State Building is just blocks away from Macy’s, a store with an ample pant suit selection, which is why she featured it. It’s an easter egg about pantsuits.

A post from Thursday morning show a young Clinton on a tricycle. The caption: “Pedal to the metal #tbt.” According to highly placed sources in Fiorinaworld, “#tbt” is Internet youth speak for “the big thing.” The big thing for Clinton? Which pantsuit to wear.

But perhaps the greatest offense of all? Clinton gained nearly 95,000 followers in less than 24 hours, but her account didn't give a single followback.


By Katie McDonough

Katie McDonough is Salon's politics writer, focusing on gender, sexuality and reproductive justice. Follow her on Twitter @kmcdonovgh or email her at kmcdonough@salon.com.

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2016 Elections Carly Fiorina Gop 2016 Hard Choices Hillary Clinton Instagram Not Hard Choices Pantsuits