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The sad truth: Older women may be invisible in Hollywood, but in porn they are doing fine

Demand for "MILF"-related content in the adult film industry is through the glass ceiling, says GameLink survey


Carrie Weisman
May 11, 2016 3:00AM (UTC)
This article originally appeared on AlterNet.

AlterNet

Besides gifting us with the image of a man befouling baked goods, the 1999 film American Pie managed to put something else out into the zeitgeist: MILFs. The acronym, which stands for "mother I’d like to f*ck"—in other words, a hot, no-longer-young woman—was picked up by the porn universe soon after the film’s release, and she's been on the rise ever since.

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“Whether it’s the incredibly talented MILF performers, or the savvy marketing strategy of today’s adult studios, ‘Mother I’d Like to F*ck’ movies are as popular as ever, if not more so,” said Jeff Dillon, vice president of business development for eLine management company, whose clients include GameLink.com. “It’s safe to say the adult industry celebrated Mothers’ Day for more than one reason this year and next.”

A survey put together by the adult video retailer found that men of all ages enjoy porn featuring mature women, but most of them—71 percent—are under 30. “We saw a huge, 400 percent spike in MILF porn sales between 1998 and 2000," probably due to the popularity of American Pie, Dillon said.

Some of GameLink's most popular MILF stars include Julia Ann, Lisa Ann, Kendra Lust, Veronica Avluv, Francesca Le, Kelly Madison, Tanya Tate, Brandi Love and Nina Hartley. The AVN Awards, often dubbed the "Oscars of Porn” introduced “Best MILF Release” into its awarded categories back in 2008. GameLink’s Top 5 Bestselling MILF Titles are It’s a Mommy Thing #8, It’s a Family Thing, Mommy Caught Me, Neighborhood Moms Down To F*ck and Brazzer’s Horny Housewives #4.

Porn outlet PornHub found that during holidays like Thanksgiving and Easter, searches for “MILF” or “mom” spike by up to 190 percent.

The MILF boom might help explain another industry trend: the rise of incest scenes. Colin Allerton, director of business development at Adult Empire, once told AlterNet, “The consumer is always looking for that kind of taboo… They may watch something that they would never do themselves, but it being taboo makes it more attractive to them, because it's not their everyday, normal life.”

The PornHub analytics team recently announced that “stepmom” outranks both “MILF” and “mom” in search volume, followed by “friends mom.” Videos featuring a “stepmom and son” also prove more popular than “stepmom and daughter.”

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Check out an infographic detailing the GameLink survey.

[This article first appeared on Alternet]


Carrie Weisman

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