Friday night, as Donald Trump's horrible week was continuing, his campaign released an ad that was ostensibly targeted at women. Featuring Ivanka Trump's voiceover, it touted the Republican nominee's plans to provide tax credits and maternity leave.
But the ad also seems to argue that working women are mothers first and foremost.
"The most important job a woman can have is being a mother," Ivanka Trump says at the outset. Trump, an Ivy League graduate who is an executive vice president at a billion-dollar organization, says she's "a mother, a wife and an entrepreneur."
Donald Trump's proposed childcare policy wouldn't help middle-class families much. As Simon Maloy wrote last month, "Generally speaking, a tax deduction like this, by its very nature, will be more valuable for those taxed at a higher rate and who can spend more money on child care." When Ivanka was asked about the plan — which would not necessarily benefit same-sex couples — her father lashed out at the reporter who questioned her.
In 2004, Donald Trump called pregnancy "inconvenient for business."
Watch the ad below: