In just a few short years, Cards Against Humanity has become a classic party game, one that invites the players to make all manner of raunchy, edgy and un-PC jokes. The simple pastime is imbued with a friendly, transgressive spirit that colors just about everything — including promotion — the company does.
Take for instance the company's new game, "Cards Against Humanity For Her". Sold in a pink box, the new edition of the game is otherwise exactly the same as the original product, except for the fact that it's being sold for $5 more.
As made clear by the various statements provided in the company's press release, the entire edition is a satire of the "pink tax" — the fact that women's products tend to be more expensive, even when they are the same as what men buy.
Community director Jenn Bane wrote that "we crunched the numbers, and to our surprise, we found that women buy more than 50 percent of games. We decided that hey, it’s 2017, it’s time for women to have a spot at the table, and nevertheless, she persisted. That’s why we made Cards Against Humanity for Her. It’s trendy, stylish, and easy to understand. And it’s pink. Women love the color pink."
Events director Trin Garritano was more direct in her satire, saying "I’m so excited for this fresh version of Cards Against Humanity. I’m a 32-year-old woman, so I understand what it’s like to feel stale."
Writer Lisa Beasley wrote, "Cards Against Humanity for Her makes me feel like my type of beautiful. I can't wait to share this game with my girls. As a black woman who makes 63 cents on the dollar, I would dip into my savings to get this game."
The "For Her" version of the game was released with a pair of expansion packs, the Weed Pack and the Period Pack, each costing $5.
This isn't the company's first venture into politics. During the 2016 election, it offered two expansion packs with new cards themed around candidates Donald Trump and Hillary Clinton respectively. No matter which one customers bought, a portion of the proceeds went to support Clinton's campaign.