Uber being sexist is almost as predictable as the changing of the tides at this point. The car service's latest mess came Sunday when it sent customers in Bangalore, India a note that said: "Dear Husbands, a gentle reminder - Today is Wife Appreciation Day! Order on UberEATS and let your wife take a day off from the kitchen."
— Asawari Ghatage (@11ty1) September 17, 2017
Chief brand officer of Uber, Bozoma Saint John, was alerted about the message after one of Buzzfeed's India correspondents tagged her in a screenshot of the message on Twitter. The reporter wrote: "would be great if your $69 billion company stopped perpetrating regressive gender stereotypes in India."
hi @dkhos, @badassboz, would be great if your $69 billion company stopped perpetrating regressive gender stereotypes in India. https://t.co/jr2UXxsBGn
— ¯\_(ツ)_/¯ (@PranavDixit) September 17, 2017
Saint John quickly responded and candidly so: "oh hell no," she tweeted.
Oh hell no. This is completely unacceptable. Will take care of this.
— Bozoma Saint John (@badassboz) September 17, 2017
Uber's communications department also took to Twitter to officially apologize for the sexist message: "This was totally inappropriate. We've removed it and we apologize," the tweet said.
This was totally inappropriate. We've removed it and we apologize.
— Uber Comms (@Uber_Comms) September 17, 2017
The company came under many a fire this year after allegations of rampant sexual harassment, the ejection of founder and CEO Travis Kalanik, and after a sexist joke from an Uber board member during an "all-hands" meeting became public.
Seems like @Uber_Comms should just keep that handy apology message in drafts for, you know, the next time. It's all about planning ahead.