Uber apologizes for yet another sexist moment

The ride-sharing company came under fire for a sexist note to users in India

Published September 18, 2017 5:13PM (EDT)

    (AP/Eric Risberg)
(AP/Eric Risberg)

Uber being sexist is almost as predictable as the changing of the tides at this point. The car service's latest mess came Sunday when it sent customers in Bangalore, India a note that said: "Dear Husbands, a gentle reminder - Today is Wife Appreciation Day! Order on UberEATS and let your wife take a day off from the kitchen."

Chief brand officer of Uber, Bozoma Saint John, was alerted about the message after one of Buzzfeed's India correspondents tagged her in a screenshot of the message on Twitter. The reporter wrote: "would be great if your $69 billion company stopped perpetrating regressive gender stereotypes in India."

Saint John quickly responded and candidly so: "oh hell no," she tweeted.

Uber's communications department also took to Twitter to officially apologize for the sexist message: "This was totally inappropriate. We've removed it and we apologize," the tweet said.

The company came under many a fire this year after allegations of rampant sexual harassment, the ejection of founder and CEO Travis Kalanik, and after a sexist joke from an Uber board member during an "all-hands" meeting became public.

Seems like @Uber_Comms should just keep that handy apology message in drafts for, you know, the next time. It's all about planning ahead.

By Rachel Leah

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Business India Misogyny Sexism Silicon Valley Startups Tech Tech Companies Uber