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Elon Musk hints at logo change for Twitter

Late Saturday night, Musk tweeted a flickering "X," indicating a big change for the platform

Senior Culture Editor

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Elon Musk (Photo illustration by Salon/Getty Images)
Elon Musk (Photo illustration by Salon/Getty Images)

Late Saturday night, Elon Musk tweeted a flickering image of an “X,” hinting at a rebranding of the social media platform he took ownership of in 2022. Twitter’s bird logo was first introduced in 2010 and has remained a steadfast point of recognition for the site, but Musk says the change “should have been done a long time ago.” 

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk said along with the share of his new logo idea. “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.” In response to Zoe Alannah, who handles Tech Ops at Twitter, asking, “Will users now be called Xers? I can’t lie I kinda love the sound of that,” Musk replied, “We will have no name.”

As Reuters points out, “Under Musk’s tumultuous tenure since he bought Twitter in October [2022], the company has changed its business name to X Corp, reflecting the billionaire’s vision to create a ‘super app’ like China’s WeChat.

By Kelly McClure

Kelly McClure is Salon's Senior Culture Editor, where she helps further coverage of TV, film, music, books and culture trends from a unique and thoughtful angle. Her work has also appeared in Vulture, Vanity Fair, Vice and many other outlets that don't start with the letter V. She is the author of one sad book called "Something Is Always Happening Somewhere." Follow her on Bluesky: @WolfieVibes

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