Help keep Salon independent

Why is Prince William serving veggie burgers out of a food truck?

It's a bit of a stunt — but arguably one for a good cause

Deputy Food Editor

Published

Prince William, Prince of Wales visits Reach Up Youth at the Verdon Recreation Centre on June 27, 2023 in Sheffield, England. (Cameron Smith/Getty Images)
Prince William, Prince of Wales visits Reach Up Youth at the Verdon Recreation Centre on June 27, 2023 in Sheffield, England. (Cameron Smith/Getty Images)

It looks like Prince William has a new (albeit temporary) gig within the food industry. As CNN reported, some Londoners were recently gobsmacked when it was revealed that the man dishing up veggie burgers out of a food truck was actually the prince. But why is he manning the grill? 

Well, it’s a bit of a stunt, but arguably one for a good cause. Prince William is the founder and president of The Earthshot Prize, which “was designed to find and grow the solutions that will repair our planet this decade,” according to the official website. The prince collaborated with YouTube channel Sorted Food to showcase the work of three recent Earshot victors, all of which operate in the food sector. Prince William served the burgers during filming for a Sorted Food YouTube video.

The packaging  — produced by the company Notpla — was made from seaweed, while the burgers were cooked using Mukuru Clean Stoves, which, per CNN, produce 70% less air pollution than a traditional cookstove. Meanwhile, the vegetables used to make the plant-based burgers were grown in a Kheyti greenhouse, which “require 98% less water and yield seven times more crops,” according to the the Earthshot website. Jamie Spafford, the co-founder of Sorted Food, describe being joined by Prince William at their studio and in the food truck as a “real ‘pinch me’ moment.”

 

 

By Michael La Corte

Michael is a food writer, recipe editor and educator based in his beloved New Jersey. After graduating from the Institute of Culinary Education in New York City, he worked in restaurants, catering and supper clubs before pivoting to food journalism and recipe development. He also holds a BA in psychology and literature from Pace University.


Related Topics ------------------------------------------

Related Articles