Biden campaign slams "convicted criminal" Trump as part of new $50 million ad campaign

The ad is part of a $50 million campaign to highlight the "stark contrast" between the two candidates

Published June 17, 2024 10:08AM (EDT)

Donald Trump and Joe Biden (Photo illustration by Salon/Getty Images)
Donald Trump and Joe Biden (Photo illustration by Salon/Getty Images)

President Joe Biden’s re-election campaign has launched a new ad calling Donald Trump a “convicted criminal."

The 30-second ad titled “Character Matters,” not only references Trump’s 34 felony convictions, but also his past cases of sexual abuse and defamation

“Meanwhile, Joe Biden’s been working — lowering health care costs and making big corporations pay their fair share,” the ad narrator states, comparing the two presidential candidates. “This election is between a convicted criminal who’s only out for himself and a president who’s fighting for your family,” the narrator continues over images of Trump’s mugshots.

Trump has denied any wrongdoing throughout his many court battles and has dismissed his most recent hush money trial “rigged.” He is due to be sentenced next month.

Biden, whose son, Hunter, was convicted of three felony charges last week, has said it is “it's irresponsible for anyone to say this was rigged just because they don't like the verdict.

The ad comes just a 10 days before the first presidential debate in Atlanta and will air in swing states across the country, as well as national cable. It is part of a $50 million ad buy from the Biden campaign this month, which includes more than $1 million of media targeting Black, Hispanic and Asian-American voters.

"We will make sure that every single day we are reminding voters about how Joe Biden is fighting for them, while Donald Trump runs a campaign focused on one man and one man only: himself," Biden campaign communications director Michael Tyler said in a statement.

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