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With its newest mac and cheese, Stouffer’s expands beyond the freezer aisle to supermarket shelves

"We saw an opportunity to expand beyond our fan-favorite frozen options "

Deputy Food Editor

Published

Stouffer's lasagna (Getty Images/Geri Lavrov)
Stouffer's lasagna (Getty Images/Geri Lavrov)

Stouffer's, a familiar name in frozen dinners, is moving beyond the freezer aisle with a new shelf-stable offering aimed at expanding its mac and cheese empire. In what appears to be a direct challenge to Kraft Heinz's dominance in the market, Stouffer's, owned by Nestlé, is launching Supreme Shells & Cheese, its first venture into the non-refrigerated macaroni and cheese category.

The product, described in a release from Nestlé as "supremely creamy," promises 10% more cheese sauce than leading competitors, positioning itself as a richer, more cheese-forward option. It takes just 10 minutes to prepare and requires no additional ingredients—a convenience likely to appeal to busy households.

“We saw an opportunity to expand beyond our fan-favorite frozen options,” said Megan McLaughlin, Stouffer’s Senior Brand Manager, in a statement. “Americans love their mac and cheese, and so do we.”

Stouffer's Supreme Shells & Cheese will hit select national retailers and Amazon later this month, with more flavors expected in 2025.

By Michael La Corte

Michael is a food writer, recipe editor and educator based in his beloved New Jersey. After graduating from the Institute of Culinary Education in New York City, he worked in restaurants, catering and supper clubs before pivoting to food journalism and recipe development. He also holds a BA in psychology and literature from Pace University.


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