Donald Trump has never been one for subtlety, so it follows that his taxpayer-funded “public service announcement” instructing Americans to love him would literally feature a gospel choir singing the words “Love Me.” Along with many of his closest allies, the president is a fan of pseudo-science, so perhaps he believes the repetition will have a hypnotic effect on viewers, reversing through pop psychology trickery the free-fall that has beset his approval ratings.
This is just one of three separate ads, totaling $1.5 million so far, that feel less like a sincere effort to persuade voters and more like an expensive effort by the White House to soothe the temperamental 80-year-old. Either way, what’s indisputable is that Trump is becoming increasingly frustrated that the chicanery he has used throughout his life no longer seems to be working.
The president has perhaps the most staggering track record of defrauding Americans of any hustler in the country’s 250-year history. His glib assertions of being the greatest genius who knows more than any other person about any subject under the sun have served him well for decades, and his 34 felony fraud convictions and civil fraud cases paint a picture of a man who always seems to find marks who will believe his transparent, self-aggrandizing lies.
Before he won the White House in 2016, “The Apprentice” managed to convince millions of viewers that a man who managed to lose nearly a billion dollars was some great businessman. Even when Trump argued that he, unlike medical experts, understood the salutary effects of household cleaners to treat Covid-19 patients, his followers stayed by his side, some of them putting their trust in MAGA quackery over science-based healthcare like vaccines. The cult of personality built around his persona of presidential greatness remains a puzzling swindle.
But on Monday in the Oval Office, Trump did what he usually does these days when presented with a microphone: He whined at length at how he isn’t getting the love he believes he deserves.
“Nobody talks about all the incredible things,” the president complained, saying America has “the best economy we’ve ever had.” He added, laughably, that people are “twice as wealthy” as they were as two years ago under the Biden administration. Then he repeated his false promise that, if Republicans win the November midterms, the government would issue a “dividend” check of $5,000 to every adult American.
Polls, however, suggest that Americans are finally waking up. A recent Reuters/Ipsos poll found his approval rating at a dismal 32% — hitting, in other words, the very bedrock of his MAGA base.
It may be easy to laugh at this stuff, but it’s worth taking a moment to remember that Trump has always been this way. Polls, however, suggest that Americans are finally waking up. A recent Reuters/Ipsos poll found his approval rating at a dismal 32% — hitting, in other words, the very bedrock of his MAGA base. Worse for him, only 13% of Americans, according to an analysis by G. Elliott Morris, are willing to tell a pollster they buy the president’s $5,000 check lie, showing that even people who claim to approve of him can’t be bothered to trust him any longer.
People could be learning from experience. As Catherine Rampell of the Bulwark detailed, the $5,000 check promise is only the latest in a long list of false second-term promises that Americans would be receiving fat checks from the government. Her “partial list” includes these examples:
- $5,000 stimulus checks via a “DOGE dividend” (February 2025)
- $2,000 stimulus checks via a “rebate” or tariff “dividend” (July 2025, August 2025, November 2025, December 2025, February 2026)
- Checks of indeterminate value that would redirect money that would have been spent on Affordable Care Act subsidies (November 2025)
- $500 Obamacare “rebate” checks (September 2026)
- $5,000 “dividend” if Republicans win the midterms (yesterday)
Thankfully, there now appears to be a limit to the number of times a fraudster can promise the check is in mail before even some MAGA voters start to wonder if they’re being had. Most clung to two big reasons to justify their vote in 2024: the president’s promises to lower prices and end foreign wars. Trump broke both in a dramatic fashion, starting a war with Iran and a trade war with, well, much of the world, both of which have escalated inflation, particularly of fuel prices. Even his most ardent followers are reminded of his lies every time they buy groceries or gas. Running ads that repeat his failed promises only serve to remind people of the broken trust.
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Beyond bigger propaganda, Trump has no other ideas for how to change the situation. On top of the ads, last week the White House launched “Trump TV,” which was billed as an alternative to cable news but mostly runs pro-Trump content so poorly produced that it makes AI slop seem compelling. As Salon’s Sophia Tesfaye chronicled, the viewership started at a paltry 8,000 people and, by the next day, had faded to fewer than 1,000. It would have likely been even lower if it weren’t for journalists watching it to report on the emptiness of the enterprise.
Perhaps the surest sign that these efforts are more about placating Trump than persuading voters is the his travel schedule. The president is avoiding visiting states with close congressional races, where he risks being shunned by Republican candidates trying to distance themselves from his unpopularity. Instead, he is mostly sticking to deep red states like Alabama and Oklahoma, where they can still scare up enough MAGA diehards to fill stadiums and, crucially, give Trump hours of reassurance that he’s still got fans. On Tuesday, he spoke at an event heralding our era as a “golden age” due to AI. As a political maneuver, his words were baffling, as most Americans deplore the economy and loathe AI. But being surrounded by billionaires while applauding himself with gold-related talk is Trump’s happy zone, and keeping the president there appears to be all that matters to his West Wing staff.
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For the worrywarts of the left, there remains plenty to be concerned about. Ahead of the midterms, Democrats are facing intense gerrymandering and voter suppression, which could blunt the wins currently projected by the polls. Even if the party were to take both the Senate and the House, Trump will still occupy the Oval Office for two more years. Armed with the criminal immunity granted him by the Supreme Court, he has no reason to stop blatantly flouting the law in a myriad of ways, ranging from his attacks on the Kennedy Center and prosecuting the Iran war without congressional approval to his own mysterious swelling wealth.
Still, even though it’s almost certainly illegal, there is an upside to Trump using taxpayer money for ego-gratifying TV ads and propaganda. The more time he spends on his futile efforts to restore the glory days when only half of Americans opposed him, the less energy he has for the work of actually governing. Everything he’s done in that arena has been an unmitigated disaster. Keeping Trump distracted from making serious decisions is a good thing for us all.
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