Topic: Political messaging

Donald Trump's recent fundraising emails have taken a creepy turn (Heather Diehl/Getty Images)

Why Trump's creepy emails work for MAGA

Chauncey DeVega
(AP/Andrew Harnik/Twitter)

Rebooting Hillary

Keegan Goudiss
John Roberts at his confirmation hearing on Capitol Hill, Sept. 13, 2005 (Reuters/Kevin Lamarque)

The power of analogy

John Pollack