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Ana Gorelova

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In this Feb. 4, 2015, photo Hampton Creek Foods pastry chef Ben Roche pouring syrup over french toast made with Just Scramble at their office in San Francisco. Hampton Creek’s mission is to replace the eggs in products without anyone noticing. In trying to appeal to the mainstream, co-founder and CEO Josh Tetrick has a simple rule. “Number one, never use the word ‘vegan,’” he said. (AP Photo/Jeff Chiu) (AP)

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Ana Gorelova