King Kaufman’s Sports Daily

Rename Wrigley Field? The horror! Ah, go ahead. Plus: Bob Knight, longtime admirer of TV analysts, becomes one.

Topics: Baseball, Celebrity, Paul Shirley, ESPN,

New Tribune Co. CEO Sam Zell caused a little storm this week by saying he wouldn’t hesitate to sell the naming rights to Wrigley Field, part of his plan to sell off the team and stadium separately.

The rival Sun Times, of course, pounced upon the opportunity to stand up for the beleaguered fan in the face of corporate greed, and its readership pretty much followed the script. But USA Today reported a somewhat mixed reaction, quoting bleedcubbieblue.com founder Al Yellon saying, “Everybody I know will still call it Wrigley Field.”

It is a little hard to get too exercised over the corporate renaming of Wrigley Field, technically named after team and stadium owner William Wrigley Jr., the chewing gum magnate, though it wasn’t lost on the old man, a marketing titan, that the Wrigley name on the park wouldn’t hurt gum sales.

We can all ball up our fists and wonder aloud if there’s anything at all in the sporting world that’s not for sale. Or we can sort of live with it. The naming rights era has been going on for a while now. There’s even been time for a slump and recovery in the naming rights economy. As I noted happily last month as I celebrated the dawn of a new year in front of the Rose Bowl Game Presented by Citi®, the world has gone on.

It’s an overly commercialized place, that’s true, but there are bigger and more important battles to be waged in that war than whether some company’s name is going to get stuck in front of “Wrigley Field” for everyone to ignore, as Web proprietor Yellon notes. What do you call the Rose Bowl?

There are two stadiums and an arena where I live, the homes of the Oakland A’s, San Francisco 49ers and Golden State Warriors, that I frankly do not know the name of anymore without looking them up, or at least sitting still for a few seconds and really wracking my brains about it. Monster Park? I have yet to hear a single person say those words without saying them into a microphone.

Within recent memory, haters of crass commercialism have beaten back advertising on the bases and, while the ramparts may be weakening, have more or less held firm against ads on uniforms in the major North American sports, sportswear logos and season-opening baseball series in Japan aside.

You Might Also Like

Let ‘em call Wrigley Field whatever they want and cash their checks. The rest of us can call it whatever we want. I’m through getting upset about ballpark names.

I mean until they try to rename the Staples® Center. Tradition has to mean something somewhere.

Bob Knight, always a fan of analysts, becomes one [PERMALINK]

Twenty-three days ago, in the letters thread of a column headlined “Good riddance, Bob Knight,” a reader using the name steplow asked, “Which network is going to be first to get him on their studio team or as a color man?”

Here was my reply:

My money’s on ESPN.

And wouldn’t that be the ultimate act of hypocrisy for Knight. First he spends 50 years dismissing the media — and not only because he found individual reporters lacking in intelligence but because he found the entire enterprise, the whole profession, to be beneath his dignity.

You’ll recall the quote about the profession being “about two steps above prostitution.” And then when he’s out of work, guess what he does. He hasn’t done it yet. I’ll wait to bury him for it until he actually does it. But let’s just say I don’t think I’ll be waiting long.

Twenty-three days.

“I think ESPN has been real good for college basketball and I look forward to working with some of their people who I have known a long time,” Knight said in a press release announcing he would join ESPN as a studio analyst for “championship week” and the NCAA Tournament.

This concludes today’s edition of Celebrity Hypocrisy About the Media. Join us again soon, real soon, when another one of them will invite you to ignore what he said yesterday, because yesterday doesn’t pay.

- – - – - – - – - – - -

Dusty Baker ponders mysteries of universe [PERMALINK]

In a blog item on the Dayton Daily News site, Hall of Fame baseball writer Hal McCoy interrupts new Cincinnati Reds manager Dusty Baker’s musing over whether Ryan Freel and Norris Hopper will hit 1-2 or 2-1 at the top of the lineup to report, “Baker said he sometimes sits in his office staring into space, pondering and pontificating over things of this nature, ‘And sometime I just sit here and nothing comes.’”

That’s funny. That’s exactly what this column was doing just before typing up this item.

Also during.

By the way, the answer to the question “Should Ryan Freel and Norris Hopper bat 1-2 or 2-1 at the top of the Reds lineup?” is:

No.

Previous column: Statement game in Boston for the Cavaliers

- – - – - – - – - – - – - – - – -

  • Bookmark http://www.salon.com/sports to get the new Kaufman column every day.
  • Get a Salon Sports RSS feed.
  • To receive the Sports Daily Newsletter, send an e-mail to kingnewsletter@salon.com.

  • King Kaufman is a senior writer for Salon. You can e-mail him at king at salon dot com. Facebook / Twitter / Tumblr

    More Related Stories

    Featured Slide Shows

    • Share on Twitter
    • Share on Facebook
    • 1 of 10
    • Close
    • Fullscreen
    • Thumbnails
      Michael Ohl/Museum fur Naturkunde

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      Soul-Sucking Dementor Wasp

      Latin name: Ampulex dementor

      Truong Ngyuen

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      10,000th reptile species

      Latin name: Cyrtodactylus vilaphongi

      Jodi Rowley/Australian Museum

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      Colour-changing thorny frogs

      Latin name: Gracixalus lumarius

      Judith L. Eger

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      Long-fanged bat

      Latin name: Hypsugo dolichodon

      Neang Thy Moe/FFI

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      Stealthy wolf snake

      Latin name: Lycodon zoosvictoriae

      Michael Janes

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      Feathered coral

      Latin name: Ovabunda andamanensis

      Jerome Constant

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      World's second-longest insect

      Phryganistria heusii yentuensis

      Nantasak Pinkaew

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      Slide 8

      Latin name: Sirindhornia spp

      Tim Johnson

      Soul-sucking 'dementor' wasps and 8 other crazy new species

      Slide 9

      Tylototriton shanorum

    • Recent Slide Shows

    Comments

    0 Comments

    Comment Preview

    Your name will appear as username ( settings | log out )

    You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>