Meet Moon Man: The alt-right’s racist rap sensation, borrowed from 1980s McDonald’s ads
Once he was a harmless if idiotic Mickey D's pitchman — but now he's Moon Man, the alt-right's hip-hop hero
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From Elvis and the Beatles to N.W.A. and Miley Cyrus, popular music acts have been accused of degrading women, promoting racism and spreading degeneracy. Generally speaking, the music industry and cultural elites have shrugged off the critiques as nothing more than uptight whining from fusty feminists and bluenose Christians.
As time has gone by, even the general public has become seemingly unshockable. Being outrageous has become so passé that even Lady Gaga has seemingly hung up the meat dress for good.
But all that was before the emergence of Moon Man, an underground rapper who’s acquiring a fast-growing cult following in a way that stands out from other controversial rappers on various levels: Moon Man is white, he loves Donald Trump, and he doesn’t actually exist.
Like his younger and more famous cousin Pepe the Nazi Frog, Moon Man has become an avatar of the alt-right, although he didn’t start out that way. Pepe and Moon Man are both products of the anonymous message boards that generate so many of the humorous and shocking memes that circulate throughout the rest of the internet.
Also like Pepe, Moon Man is actually a spinoff of an earlier character — Mac Tonight, the weird-looking anthropomorphic moon that McDonald’s created in 1986 to entice baby boomers to eat dinner at its restaurants. The character’s original name was drawn from “Mack the Knife,” the famous number from Kurt Weill and Bertolt Brecht’s “Threepenny Opera” that became a No. 1 hit for Bobby Darin in 1959.
Mac Tonight faded into obscurity after McDonald’s dumped him in the mid-’90s. In 2007, however, the fast-food chain brought him back in Southeast Asia. That same year, he was also reborn in the United States on the message board ytmnd in a joke video from a user named farkle that featured a short, looped video of Mac Tonight with the popular nonsense song “Chacarron” by reggaeton singer El Chombo playing in the background.
After several similar videos were created, fans of the character — since rechristened Moon Man — took him in a different direction. At first this was inspired by the long tradition of pop-music parody, from Weird Al Yankovic to the Evolution Control Committee.
Using the demonstration website of a speech-to-text synthesizer created by AT&T, the amateur producers of Moon Man’s videos programmed a computerized voice to read nonsensical and offensive lyrics of their own, somewhat in the vein of the “Family Guy” violent and profane version of physicist Stephen Hawking.
Moon Man clips began to appear in September 2007: The first one featured the onetime advertising icon rapping on top of a background track from the song “Money in the Bank” by Lil Scrappy. The parody lyrics weren’t that different from the original song — save for a repeated chorus of “KKK, KKK,” which subsequently set the tone and direction for this repurposed character.
After numerous iterations, Moon Man and his original “Moon Crew” producers became less and less about sarcastic racism and more and more about actual racism, perhaps due to Mac Tonight’s slight cranial resemblance to a Klan member’s ceremonial hood.
The lunar racist’s popularity exploded in early 2015 when the synthetic rapper was discovered by members of 4chan and 8chan and their spin-offs. Like Moon Man, these popular image-board communities had made a similar transition beyond irony as they joined up with old-school white nationalists who been congregating at the margins among supporters of former Republican presidential candidate Ron Paul to form the new political movement known as the alt-right.
Moon Man’s fans began posting the clips all over YouTube and other sites and also creating their own, including ones featuring dialogues with other artificial voices as well as essay clips, including a series mocking the clickbait videos produced by BuzzFeed. They have created dedicated fan boards and devised multiple “mooniverses” featuring origin stories for the character.
As is the case for many other rappers, Moon Man’s oeuvre also deals with political issues, including many of the same ones touched on by left-wing artists. As one would expect, Moon Man always takes the opposite side with as much or even more rhetorical vehemence.
While Eminem and other actual rappers have spoken about their desire to do various violent things to Donald Trump and his supporters, Moon Man’s producers have him boast about how he’ll do violent things on behalf of the GOP presidential nominee or even suggest that Trump himself is going to lynch black people.
Continuing the flipping of the script, many clips feature the robotic deadpan voice praising police for shooting African-American men and criticizing them for not doing it more often. Several Moon Man songs feature a virtual “black voice” intoning “Black lives matter,” only to be answered by Moon Man: “I’ll serve your f**king head on a silver platter.”
