Rolling out Leno's return

NBC's new promo makes it clear where its favorite host belongs

By Mary Elizabeth Williams
February 19, 2010 5:20PM (UTC)
main article image

Last month, NBC Entertainment Chairman Jeff Gaspin told EW.com that the network would trumpet Jay Leno's move back to late night with "with some humor and a wink, not a sledgehammer. We will certainly be more subtle." But it's pretty clear NBC's hopeful vision is a reunion whose awesomeness rivals that rainstorm scene in "The Notebook."  Just take a gander at the network's new promo.

Riffing on the original campaign that featured Leno roaring triumphantly into primetime, the host now zooms back to the 11:35 p.m. slot to the strains of the Beatles' none-too-cheap-to-purchase-the-rights-of "Get Back." What could be subtler than that? Maybe only if Leno's license plate had read "UP YRS COCO."

Advertisement:


Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and author of "A Series of Catastrophes & Miracles."

MORE FROM Mary Elizabeth WilliamsFOLLOW embeedub


Related Topics ------------------------------------------

Conan O'brien Jay Leno Television