First, Domino's fessed up to what we've all known for decades – that their pizza blows. Then Kotex debuted its own campaign of self-deprecation. And now, J.D. Shapiro, the screenwriter who bears part of the blame for unleashing "Battlefield Earth" on an undeserving public, has penned an open letter of apology. Writing in Sunday's New York Post, Shapiro admitted -- with more than a touch of braggadocio – that "out of all the sucky movies, mine is the suckiest."
Sucking, it would appear, is the new rocking. In fact, all this atonement is making us hungry for more. Here is a starter list of apologies we eagerly await.