"SNL" finally catches on to TV's dirtiest ad

The highly suggestive Shake Weight commercial finds many more satisfied customers

By Mary Elizabeth Williams

Senior Writer

Published April 19, 2010 3:20PM (EDT)

Kristen Wiig in Shake Weight parody on "SNL"
Kristen Wiig in Shake Weight parody on "SNL"

We can admit now that we get funny feelings in the bathing suit area every time that ad for the Shake Weight system comes on. That slow motion bit? Come on! Frankly, we've been boggling over how that snuck past Standards and Practices for months.

But just when we were starting to think we were the only ones to notice that the arm-toning product looks for all the world like a handjob trainer, along comes this week's "Saturday Night Live" to confirm our suspicions. We're not guaranteeing this clip of "women getting all porno with a gym weight" will give your man ideas, but we do suggest you check your Liquid Silk supply before proceeding.

By Mary Elizabeth Williams

Mary Elizabeth Williams is a senior writer for Salon and author of "A Series of Catastrophes & Miracles."

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