Screen shot from Joe Sestak's latest ad.

New Sestak ad hits Specter twice

The challenger in the Pennsylvania Senate primary says he's the real Democrat, and it's time for a change


Mike Madden
May 13, 2010 5:14PM (UTC)

Joe Sestak's latest ad in the Pennsylvania Democratic Senate primary hits Arlen Specter on two fronts. First, it says he's not enough of a Democrat, by laying out their ratings from key interest groups like the League of Conservation Voters and the National Organization for Women. And then it goes right at what has been one of Specter's strengths -- his seniority -- by saying Sestak is "the best Democrat for Pennsylvania's future." (Translated a little more bluntly: Specter's old.)

Watch here, and look for a clever move early in the ad. As the narrator says the race is "a dead heat," newspaper headlines scroll past. But they don't say it's a dead heat -- they say Sestak is winning. That's a smart way to show wavering voters that the momentum is with the challenger. (For what it's worth, both public and private polls show the race is a dead heat.)

Advertisement:


Mike Madden

Mike Madden is Salon's Washington correspondent. A complete listing of his articles is here. Follow him on Twitter here.

MORE FROM Mike Madden

Related Topics ------------------------------------------

2010 Elections Arlen Specter Vs. Joe Sestak Joe Sestak, D-pa. War Room

BROWSE SALON.COM
COMPLETELY AD FREE,
FOR THE NEXT HOUR

Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address

•••


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •