All of these things were supposed to help make Romney more popular -- except that they all backfired when Barack Obama tweeted this:
— Barack Obama (@BarackObama) August 31, 2012
The Wall Street Journal discovered Obama's tweet was the "most retweeted individual tweet of the GOP convention," finding via Twitter that:
The Obama team’s “this seat’s taken” post received more than 53,000 retweets and counting. In terms of discussion of the speeches, Mr. Eastwood’s appearance sparked roughly 7,000 tweets per minute, according to Twitter. Mitt Romney's speech later in the evening generated over 13,000 tweets per minute, Twitter reported.