Jimmy Kimmel recently invited actor Jim O'Heir, who plays "Parks and Recreation" office oaf Jerry Gergich, to shop at the infamously douchey retail store Abercrombie & Fitch. The stunt was inspired by a 2006 Salon story that quotes Abercrombie & Fitch CEO Mike Jeffries as saying his store is only for "cool kids":
"Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. "
Abercrombie does not carry plus sizes. Fortunately for O'Heir, Abercrombercrombercombie does.
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at firstname.lastname@example.org.