Breitbart calls for a boycott of Kellogg's because they don't want to advertise cereal on a platform for white nationalists

This is bound to go over as well as the #BoycottHamilton attempt did

By Matthew Rozsa

Staff Writer

Published December 1, 2016 12:46PM (EST)


Donald Trump's supporters, who decry safe spaces until their vice presidential nominee gets called out in a Broadway show, are now upset to realize that there are consequences to championing misogyny and racism.

Kellogg's cereal is joining other companies like Target and Allstate in not wanting to advertise on Breitbart, according to Forbes, pulling their ads from the news outlet that panders to the racist and neo-Nazi factions of the so-called "alt-right." The folks at Breitbart are taking this in stride, realizing that ideological diversity is important in a free society.

Just kidding. Breitbart commenters are going on their very own Trumper tantrum.

"Kellogg’s offered no examples of how Breitbart’s 45 million monthly readers fail to align with the breakfast maker’svalues," wrote Breitbart News on Wednesday. "Indeed, the move appears to be one more example of out-of-touch corporation embracing false left-wing narratives used to cynically smear the hard working Americans that populate this nation’s heartland."
The article goes on to include a statement from Breitbart News Editor-in-Chief Alexander Marlow.

“Breitbart News is the largest platform for pro-family content anywhere on the internet," Marlow wrote about the site that once said the key to women's happiness is taking away their laundry machines and birth control. "We are fearless advocates for traditional American values, perhaps most important among them is freedom of speech, or our motto ‘more voices, not less.’ For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice. They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers. Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg’s products to your family, you are serving up bigotry at your breakfast table.”

Regardless of whether one believes that sites like Breitbart are bigoted, it is illogical to compare Kellogg's objection to what it perceives as racism, sexism, and transphobia to Breitbart's desire to not lose advertisement revenue. It's also something that people online are having lots of fun with.

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#BreitbartCereals - "Bloated Toadie's"

— #NotMyPresident:paperclip: (@DfndDemocracy) December 1, 2016

By Matthew Rozsa

Matthew Rozsa is a staff writer at Salon. He received a Master's Degree in History from Rutgers-Newark in 2012 and was awarded a science journalism fellowship from the Metcalf Institute in 2022.

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Allstate Breitbart Donald Trump Kelloggs Target