(AP)

Netflix just announced the biggest price increase in the history of its streaming service

This marks the fourth price increase that Netflix has rolled out in the U.S.


follow us in feedly
Jacob Siegal
January 19, 2019 12:50AM (UTC)
This article originally appeared on BGR.
Logo_BGR

Netflix increased the prices of all three of its US plans on Tuesday, some by as much as 18%, which makes this the most substantial price jump since the streaming service debuted in 2007.

Read more BGR: Smartphone production could plummet 19% this quarter to its lowest point since 2013

Advertisement:

As reported by CNBC on Tuesday morning, the standard plan — which offers HD video and allows users to watch from up to two devices at once — will be subjected to the largest price hike, percentage-wise, as it climbs from $10.99 a month to $12.99 a month. As CNBC points out, that’s still cheaper than HBO NOW, which costs $14.99 a month, but upping the price of its most popular plan will certainly have plenty of subscribers up in arms.

As for the basic plan — which doesn’t include HD video and can only stream on one screen at a time — the price has been increased from $7.99 to $8.99, while the premium plan — Ultra HD and four screens — increased from $13.99 to $15.99. The price hikes affect all new subscribers immediately, as you can see on the Netflix signup page, but current subscribers will begin to see the new prices reflected in their bills over the next three months.

Read more BGR: T-Mobile added a record number of subscribers in its best quarter ever

This marks the fourth price increase that Netflix has rolled out in the US. The last time Netflix changed its prices was in late 2017, but this is the first time a price hike has ever hit every subscriber at once. In the past, changes like these have convinced some subscribers to cancel their service altogether, and as there is no way to avoid paying more by changing to another plan, it seems likely that there will be a similar backlash this time as well.

“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience,” the company said in a statement.

Read more BGR: MoviePass did so many stupid things in 2018 that nearly 60% of users canceled

Advertisement:

Jacob Siegal

MORE FROM Jacob Siegal

Related Topics ------------------------------------------

All Salon Bgr The Economy & Innovation Netflix Subscription Services

BROWSE SALON.COM
COMPLETELY AD FREE,
FOR THE NEXT HOUR

Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address

•••


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •