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Amid ongoing legal troubles, Rudy Giuliani launches eponymous coffee brand

“It’s so good, I even recommend drinking it black!” Giuliani told his supporters

By Joy Saha

Staff Writer

Published May 23, 2024 12:30PM (EDT)

Rudy Giuliani, the former personal lawyer for former U.S. President Donald Trump, departs from the E. Barrett Prettyman U.S. District Courthouse after a verdict was reached in his defamation jury trial on December 15, 2023 in Washington, DC. (Anna Moneymaker/Getty Images)
Rudy Giuliani, the former personal lawyer for former U.S. President Donald Trump, departs from the E. Barrett Prettyman U.S. District Courthouse after a verdict was reached in his defamation jury trial on December 15, 2023 in Washington, DC. (Anna Moneymaker/Getty Images)
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It looks like Rudy Giuliani is attempting to add “coffee connoisseur” to his résumé.

The former New York City mayor announced the launch of his new coffee brand, Rudy Coffee, on Sunday. In it, Giuliani touted three specific varieties of coffee — Rudy Bold Coffee, Rudy Decaf Coffee and Rudy Morning Coffee — which come packaged in individual, two-pound bags adorned with Giuliani’s face. Each bag also features its own slogan, including “fighting for justice,” “enjoying life” and “America’s mayor.” 

In the ad., Giuliani also notes that when purchasing Rudy Coffee, "you'll also be supporting the Call 2 Action nonprofit, which is devoted to helping veterans and first responders, so you can make a difference and taste the difference." 

Per Giuliani, his self-described “fresh roasted specialty coffee” is made with organic Arabica beans and range from medium to dark roast. Each bag is available for $30 on the brand’s official website.

“I've moved at a fast pace, and have had many different roles in life, but the one constant thing has been a good cup of coffee, which is now proven to have health benefits,” Giuliani wrote in a message posted on the website. “Please enjoy my delicious fresh roasted specialty coffee. It's quality you can trust.”

Giuliani hailed his coffee as “smooth, rich, chocolatey, and gentle on your stomach,” adding, “It’s so good, I even recommend drinking it black!”

This comes only a few days after Giuliani was arraigned in Arizona on charges of attempting to overturn Donald Trump’s 2020 presidential election loss. On Tuesday, Giuliani pleaded not guilty in an Arizona court. He was also ordered to post a secured appearance bond of $10,000 and appear in the state within the next 30 days for booking procedures, AP News reported.

“By supporting Rudy Coffee, you’re not just treating yourself to exceptional coffee, you’re also supporting our cause,” Giuliani urged his supporters in the ad. “The cause of truth, justice, and American democracy.”

100 % Arabica coffee beans roasted right here in America 🇺🇸You will taste the difference! Order today at. https://t.co/9ZXtDxyWdg pic.twitter.com/ViXVvdn2A3

— Rudy W. Giuliani (@RudyGiuliani) May 19, 2024


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