In a crime that underscores the skyrocketing popularity of collectible plush toys, masked thieves broke into a store in La Puente, Calif., and made off with around $7,000 worth of Labubu dolls, deliberately ignoring cash and electronics. Authorities confirmed the stolen items were exclusively Labubus, underscoring how hot these toys have become.
What are Labubu dolls and why do people crave them?
- Origins and design: Labubu dolls are quirky, “ugly-cute” plush monsters created by Hong Kong illustrator Kasing Lung and sold by Pop Mart. With their toothy grins, big ears, and Nordic-inspired design, they’ve captured global attention.
- The Blind Box Appeal: Sold in mystery blind boxes — where collectors don’t know which figure they’ll get, like Pokémon or baseball cards — Labubus tap into the excitement of surprise and rarity. TIkTok celebrities are even making money simply on “unboxing videos” of opening new and rare Labubus. Some rare editions now fetch prices in the tens of thousands on resale markets. But they also have accessory and clothing options sold separately for customization.
- Celebrity endorsements and social currency: The craze exploded after K-pop star Lisa of Blackpink was spotted with the toy. Since then, stars like Rihanna, Dua Lipa, and David Beckham have flaunted Labubus, cementing their status as fashion-forward accessories and culture symbols.
- Investment boom or bubble?: Analysts liken the fervor to past crazes like Furby or Cabbage Patch Kids. Collectors are warned that while some may profit, many fads inevitably collapse.
- Global seizures and risks: The craze has also invited counterfeits. Chinese customs and global authorities have seized tens of thousands of knockoff Labubus, called “Lafufus,” over safety concerns.
Is Labubu the latest Beanie Babies?
The theft — specifically targeting Labubus in a well-planned robbery — signals not just demand, but valuation of these toys as much more than mere plushies. Their collector status, celebrity validation, high resale value, and traffic-driving blind-box releases craft an echo of past trends like Beanie Babies or Tickle Me Elmos.
Whether Labubus endure or follow the trajectory of collectible fads remains to be seen. But right now, they’re undeniably the hottest toy on the market as they seem to be worth stealing, celebrating and scrutinizing.
