Ramaswamy’s ad exposes MAGA’s obsession with parental estrangement

As soon as Vivek Ramaswamy released an ad celebrating a woman accused of backing a fugitive rapist, the widespread assumption among the pundit class was that it would backfire on him. Ohio’s Republican gubernatorial candidate is falling behind in the polls against his Democratic opponent, Dr. Amy Acton, in a race that threatens to turn long-red Ohio blue.

In a move reeking of desperation, Ramaswamy’s campaign ran a spot featuring Acton’s elderly mother, Donna Arthur, calling her daughter a “liar” and suggesting she suffers from severe mental illness. But it took almost no time at all before the record was widely corrected, with extensive media reports showing the facts in black-and-white: In 1978, Arthur sided with her husband, Cledith, when he was charged with raping his 12-year-old stepdaughter Amy. 

Acton has not seen her mother since the Arthurs fled Ohio in an effort to evade justice nearly five decades ago. Her brother confirmed what both Acton and court records show, calling the Ramaswamy campaign “despicable.” The news that the GOP nominee was championing an abusive mother over her daughter quickly became the media narrative, leading to multiple predictions that the ad would backfire on Ramaswamy.

And yet MAGA leaders, including President Donald Trump and Vice President JD Vance, are doubling down on the ad. At a Wednesday campaign event in Cincinnati, Vance praised Ramaswamy for his “audacity to run a TV commercial which calls it out like it is,” despite there being no evidence that Acton lied about her rape and ample evidence — such as fleeing the state — that the Arthurs did. On Wednesday, Trump defended the ad, saying, “It’s very unusual for a mother to hate her daughter, but I don’t think that has anything to do with Vivek.”

The president escalated his rhetoric on Thursday, posting on Truth Social, “let everyone listen to the mother of a defective, dishonest, and incapable Candidate.” In Iowa on Thursday, Trump went further, calling Ramaswamy “lucky” to have this situation to exploit, and that he should thank “God” for the favor. 

MAGA media figures like the Daily Wire’s Ben Shapiro, Trump’s traveling companion Laura Loomer and Newsmax’s Greg Kelly have also defended the ad. Podcaster Megyn Kelly praised Arthur for trying to expose her daughter’s “sketchy history,” citing an interview Arthur did with a woman convicted of attempting to bomb an abortion clinic. In that conversation, Arthur complained that the last time she saw her daughter, in 1978, the 12-year-old was wearing clothes she deemed immodest.

Ramaswamy’s campaign has pledged to spend $4 million airing the ad. The reason is grim political strategy. With Trump’s approval ratings hitting record new lows by the day, Republicans feel their only hope to eke out victories in close midterm races is to juice MAGA turnout. Demonizing an adolescent rape victim is a likely two-fold play; it could energize the same people who are currently attacking Jane Doe, the Cornell gang rape accuser.

But the framing of Ramaswamy’s ad also suggests there is another audience his campaign has in mind: aging MAGA voters who are obsessively angry about the phenomenon of parental estrangement.  

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As I documented in an extensive 2024 report, right-wing media frequently runs scare stories about adult children who cut off their parents, a phenomenon that gets blamed on therapists, progressive ideology and social decay supposedly producing selfish children — but never the parents themselves. Just this year alone, Fox News has run multiple stories blaming “cutoff culture,” “social contagion,” “social media” and “ungrateful” children for parental estrangement. Earlier this month, the conservative National Review castigated children who go no-contact for being too poisoned by left-wing ideology to return their parents’ allegedly unconditional love. In September, the Wall Street Journal called it an “epidemic” and quoted supposed experts who claim children suffer from “self-delusion,” “diminished skill for tough conversations” and “a focus on identity over family,” which is often a euphemism for LGBTQ+ adults who refuse to stay in the closet to placate their family. 

“No one is reckoning with the question of what is happening in a lot of families that makes kids feel like they would be better off going low- or no-contact,” explained Joshua Stein, a political researcher who has spent years tracking parental estrangement forums. Instead, there’s an “online ecosystem of estrangement experts,” who often work through right-wing media, “selling services and stories appeal to that audience by first assuring them that it’s not their fault.”

“This is the same underlying politics of grievance at the heart of the American right,” he told me, noting that the Acton situation, while an extreme example, is not unusual. 

“Donna Arthur is a symptom of the moral psychology of right-wing reactionary politics,” Stein said, noting that for the “reactionary right,” the concept of respect “is one-directional.” In this view, “authority figures are entitled to respect, regardless of conduct,” and that “respect includes deferring to the authority,” which all too often results in making excuses for child abuse. 

While none of the estranged adult children who spoke to Salon in 2024 had endured sexual violence, many described how right-wing politics were deeply intertwined with parents being controlling, cruel and abusive. Some spoke of being severely beaten. Others had parents who wanted to dictate their romantic lives. One woman was pushed into a bad marriage at an early age. Another man described how his parents ran off girlfriends for being the “wrong” race or religion. A woman reported being denied medical care for religious reasons. Another woman, who is biracial, said her white mother made racist comments to her. 

In online forums for estranged parents, which tend to lean conservative, Stein found that children’s stories of mistreatment were regularly dismissed. “The driving narrative of children exaggerating trauma is central to reactionary politics of estrangement,” he explained, noting that Ramaswamy’s ad featuring Acton’s mother is “a manifestation” of this “reasoning under its worst conditions.” 

Ramaswamy, Trump, Vance and their advisers are all notorious for being constantly online, and they are almost certainly aware that the topic of parental estrangement is a driving concern with many MAGA voters, some of whom have experienced estrangement or distancing from their own children, family members or friends, and are outraged at the thought of facing social consequences for their reactionary views. Much of the online response in right-wing spaces suggests this read on the GOP base is accurate enough. On social media, plenty of GOP voters have defended Arthur and denounced Acton. Many of them appear to be elderly.

“Because of the estrangement factor,” one Daily Wire commenter wrote, “I believe the mom.” Many concurred.

“So telling the truth is a horrible thing. Mothers know their kids better than anybody,” one person posted on Facebook in response to a local news post about the ad. “NOT all daughters are good daughters EITHER,” agreed one. “Our mothers know us best!!” added another. 

To be clear, these attitudes are not the norm among Americans generally, and pollsters haven’t had a chance to gauge if Ramaswamy’s ad has boomeranged. But if the goal is to energize Republican voters who may feel demoralized this cycle, the strategy makes more sense. There’s a widespread sense of grievance on the right over feeling rejected for their political views, which manifests in everything from Republicans complaining that liberals won’t date them to a woman at a rally for Byron Donalds, Florida’s GOP nominee for governor, demanding that the law force her “petty” daughter to stay in contact.

The Donna Arthur ad was designed to stoke that very sense of entitlement and persuade conservatives to use their vote to punish liberal family members and neighbors for shunning them. It may not be enough to overcome the disgust that Ramaswamy stirred up in voters who have a healthier attitude about family and boundaries. Still, from the party that gave us “Haitians eat pets” and “LGBTQ kids poop in litter boxes,” there really is no move too morally depraved, if they think they can get votes with it.