Matt Moore
Free comics? Zoiks! Promotion aims for new readers
Shown is an advertisement for Free Comic Book Day at Fat Jacks Comicrypt, Friday, May 4, 2012, in Philadelphia. Like hundreds of other comic specialty shops in 46 countries, the store is participating in Free Comic Book day on Saturday, May 5, which sees shops give away free copies of new and reprinted comics from some 40 publishers, including Marvel, DC, Archie, Image, Dark Horse, Valiant and Dynamite, among others, to promote the growth of the medium and garner new readers, some of whom may have been exposed to heroes through television and films. Free Comic Book day started 11 years and continues to expand, said Joe Field, who helped organize the inaugural event. This year, some 3.5 million free comics will be handed out. (AP Photo/Matt Rourke)(Credit: AP) PHILADELPHIA (AP) — Buoyed by a pair of big-budget superhero films this summer, retailers and publishers are poised to give away more than 3.5 million free comics at events aimed at building communities among longtime fans and at capturing new readers.
What began 11 years ago with just four publishers in a few cities has blossomed into an international event involving hundreds of stores in 46 countries with 40 publishers — big, small and self-run — and millions of comic books, all for free.
“This grand plot for world comics domination is continuing to steam roll,” said Joe Field, who owns Flying Colors Comics in Concord, Calif., and helped launch the annual event.
“We’re adding people, we’re adding countries and we’re adding comics,” he said Friday. This year’s titles range from Boom! Studio’s “Peanuts/Adventure Time Flip Book” to Rebellion’s “2000AD Judge Dredd Special” to Dark Horse’s “Star Wars/Serenity” book.
For the industry — which is experiencing a creative rebirth and wider reach because of digital comics, as well as more self-produced and self-financed independent books — the first Saturday in May is as much a chance to celebrate its success as well as make efforts to drum up new readers.
“You’re really getting the cream of the crop of the next tier of readers that you want to appeal to,” said John Cunningham, vice president of marketing at DC Entertainment, which last year relaunched its entire roster of heroes to make them more contemporary, a move that has drawn increased sales and acclaim from most corners of comic book stores.
“It draws people in who don’t normally come to a comic shop and, hopefully, they browse when they’re here,” said Mike Ferrero, who has owned the store in downtown Philadelphia since 1976.
It’s also an attempt to foster community among longtime readers while drawing in new readers whose exposure may have been to movies or cartoons on television.
Keith Obeldobel was browsing through comics at Eide’s Entertainment in Pittsburgh and said the day brings in young readers who might be familiar with characters through other media.
“I’ve noticed the younger generations aren’t into comics as much,” he said, adding that when first-timers come into a shop, “collectors and comics enthusiasts are very willing to share information. It’s just a friendly environment.”
It’s also a chance to mark comics’ role in pop culture, a nod to the upcoming summer movie season that sports no less than three super hero film adaptions — “The Avengers,” ”The Dark Knight Rises” and “The Amazing Spider-Man.”
David Gabriel, senior vice president of sales at Marvel Entertainment, said the Free Comic Book Day edition of “The Avengers 12.1″ ”capitalizes” on the film and “the issue serves as prologue to the upcoming major Avengers comic story, the ‘Age of Ultron.’”
Connecting films to print helps, too, Field said.
“There’s nothing like a $100 million commercial to help out your business,” he said.
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Kevin Begos in Pittsburgh contributed to this report.
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Matt Moore can be followed on Twitter by searching (at)MattMooreAP.
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Online:
http://www.freecomicbookday.com
DC adds 6 new titles, including modern ‘GI Combat’
PHILADELPHIA (AP) — More than eight months after upending its classic superheroes and ongoing titles, DC Entertainment is bringing more titles to readers this week, including a contemporary take on its classic war comic “G.I. Combat.”
The book is one of six new titles hitting shelves Wednesday that include new takes on the Justice Society, “Dial H For Hero” and heroines Power Girl and Huntress, among others.
The writers of “G.I. Combat” — which features two separate stories per issue — say the first issue sets the mark for war stories with a decidedly modern feel that also blends elements of the fantastic, and even just plain weird.
DC’s Vertigo Readies 4 New Series, Dedicated App
PHILADELPHIA (AP) — Vertigo, the decidedly more sophisticated and adult imprint of DC Entertainment, plans to keep its mix of the weird, wild and outright fantastic going in March with four series and a new application that lets readers buy comic books online.
The dedicated app serves as a gateway for the imprint’s series of titles that have stretched the boundaries of comic book storytelling with work from Neil Gaiman (“Sandman”) and Brian Wood (“DMZ”), along with new titles available digitally the same day they’re on sale in comic shops.
Continue Reading CloseThat’s Seriously Funny: Comics Tackle Tough Issues
In this image from Archie Comics, the character Cheryl Blossom finds out she has been diagnosed with breast cancer and has to make the decision of whether to stay on her own in California or return home to Riverdale, home of Archie, Reggie, Betty and Veronica. The story debuts in this months issue of Life With Archie. (AP Photo/Archie Comics)(Credit: AP) PHILADELPHIA (AP) — There are wedding bells in Riverdale, but it’s not Archie and Betty or Veronica. It’s Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound — Clay Walker.
Meanwhile, in the comics pages, Gil is an 8-year-old boy being raised by his divorced factory-working mom, and Dustin is 23 and living at home, unable to find a job after graduating from college.
Comics have always been a portal for escapism and fantasy but have also labored to reflect a contemporary climate, a process that shows no signs of slowing whether it involves super villains, breast cancer or other complicated realities of modern life.
Continue Reading CloseThat’s Seriously Funny: Comics Tackle Tough Issues
In this image from Archie Comics, the character Cheryl Blossom finds out she has been diagnosed with breast cancer and has to make the decision of whether to stay on her own in California or return home to Riverdale, home of Archie, Reggie, Betty and Veronica. The story debuts in this months issue of Life With Archie. (AP Photo/Archie Comics)(Credit: AP) PHILADELPHIA (AP) — There are wedding bells in Riverdale, but it’s not Archie and Betty or Veronica. It’s Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound — Clay Walker.
Meanwhile, in the comics pages, Gil is an 8-year-old boy being raised by his divorced factory-working mom, and Dustin is 23 and living at home, unable to find a job after graduating from college.
Comics have always been a portal for escapism and fantasy but have also labored to reflect a contemporary climate, a process that shows no signs of slowing whether it involves super villains, breast cancer or other complicated realities of modern life.
Continue Reading CloseThat’s Seriously Funny: Comics Tackle Tough Issues
In this image from Archie Comics, the character Cheryl Blossom finds out she has been diagnosed with breast cancer and has to make the decision of whether to stay on her own in California or return home to Riverdale, home of Archie, Reggie, Betty and Veronica. The story debuts in this months issue of Life With Archie. (AP Photo/Archie Comics)(Credit: AP) PHILADELPHIA (AP) — There are wedding bells in Riverdale, but it’s not Archie and Betty or Veronica. Instead it’s Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound, Clay Walker.
Meanwhile, in the comics pages, Gil is an 8-year-old boy being raised by his divorced factory-working mom and Dustin is 23 and living at home, unable to find a job after graduating from college.
Comics have always been a portal for escapism and fantasy but have also labored to reflect a contemporary climate, too, a process that shows no signs of slowing whether it involves super villains, breast cancer or college grads living at home.
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