Matt Moore

Free comics? Zoiks! Promotion aims for new readers

  • more
    • All Share Services

Free comics? Zoiks! Promotion aims for new readersShown is an advertisement for Free Comic Book Day at Fat Jack’s Comicrypt, Friday, May 4, 2012, in Philadelphia. Like hundreds of other comic specialty shops in 46 countries, the store is participating in Free Comic Book day on Saturday, May 5, which sees shops give away free copies of new and reprinted comics from some 40 publishers, including Marvel, DC, Archie, Image, Dark Horse, Valiant and Dynamite, among others, to promote the growth of the medium and garner new readers, some of whom may have been exposed to heroes through television and films. Free Comic Book day started 11 years and continues to expand, said Joe Field, who helped organize the inaugural event. This year, some 3.5 million free comics will be handed out. (AP Photo/Matt Rourke)(Credit: AP)

PHILADELPHIA (AP) — Buoyed by a pair of big-budget superhero films this summer, retailers and publishers are poised to give away more than 3.5 million free comics at events aimed at building communities among longtime fans and at capturing new readers.

What began 11 years ago with just four publishers in a few cities has blossomed into an international event involving hundreds of stores in 46 countries with 40 publishers — big, small and self-run — and millions of comic books, all for free.

“This grand plot for world comics domination is continuing to steam roll,” said Joe Field, who owns Flying Colors Comics in Concord, Calif., and helped launch the annual event.

“We’re adding people, we’re adding countries and we’re adding comics,” he said Friday. This year’s titles range from Boom! Studio’s “Peanuts/Adventure Time Flip Book” to Rebellion’s “2000AD Judge Dredd Special” to Dark Horse’s “Star Wars/Serenity” book.

For the industry — which is experiencing a creative rebirth and wider reach because of digital comics, as well as more self-produced and self-financed independent books — the first Saturday in May is as much a chance to celebrate its success as well as make efforts to drum up new readers.

“You’re really getting the cream of the crop of the next tier of readers that you want to appeal to,” said John Cunningham, vice president of marketing at DC Entertainment, which last year relaunched its entire roster of heroes to make them more contemporary, a move that has drawn increased sales and acclaim from most corners of comic book stores.

“It draws people in who don’t normally come to a comic shop and, hopefully, they browse when they’re here,” said Mike Ferrero, who has owned the store in downtown Philadelphia since 1976.

It’s also an attempt to foster community among longtime readers while drawing in new readers whose exposure may have been to movies or cartoons on television.

Keith Obeldobel was browsing through comics at Eide’s Entertainment in Pittsburgh and said the day brings in young readers who might be familiar with characters through other media.

“I’ve noticed the younger generations aren’t into comics as much,” he said, adding that when first-timers come into a shop, “collectors and comics enthusiasts are very willing to share information. It’s just a friendly environment.”

It’s also a chance to mark comics’ role in pop culture, a nod to the upcoming summer movie season that sports no less than three super hero film adaptions — “The Avengers,” ”The Dark Knight Rises” and “The Amazing Spider-Man.”

David Gabriel, senior vice president of sales at Marvel Entertainment, said the Free Comic Book Day edition of “The Avengers 12.1″ ”capitalizes” on the film and “the issue serves as prologue to the upcoming major Avengers comic story, the ‘Age of Ultron.’”

Connecting films to print helps, too, Field said.

“There’s nothing like a $100 million commercial to help out your business,” he said.

___

Kevin Begos in Pittsburgh contributed to this report.

___

Matt Moore can be followed on Twitter by searching (at)MattMooreAP.

___

Online:

http://www.freecomicbookday.com

DC adds 6 new titles, including modern ‘GI Combat’

  • more
    • All Share Services

PHILADELPHIA (AP) — More than eight months after upending its classic superheroes and ongoing titles, DC Entertainment is bringing more titles to readers this week, including a contemporary take on its classic war comic “G.I. Combat.”

The book is one of six new titles hitting shelves Wednesday that include new takes on the Justice Society, “Dial H For Hero” and heroines Power Girl and Huntress, among others.

The writers of “G.I. Combat” — which features two separate stories per issue — say the first issue sets the mark for war stories with a decidedly modern feel that also blends elements of the fantastic, and even just plain weird.

DC’s Vertigo Readies 4 New Series, Dedicated App

  • more
    • All Share Services

PHILADELPHIA (AP) — Vertigo, the decidedly more sophisticated and adult imprint of DC Entertainment, plans to keep its mix of the weird, wild and outright fantastic going in March with four series and a new application that lets readers buy comic books online.

The dedicated app serves as a gateway for the imprint’s series of titles that have stretched the boundaries of comic book storytelling with work from Neil Gaiman (“Sandman”) and Brian Wood (“DMZ”), along with new titles available digitally the same day they’re on sale in comic shops.

The first is “Fairest,” a new title from Bill Willingham. A spinoff from his popular and ongoing “Fables” series that focuses on characters from folklore that have been forced to live in New York City among regular humans.

“‘Fairest’ itself … is taking each of these ‘fairest in all the land’ characters that so heavily populate ‘Fables’ and giving each one of them a turn to shine on their own and show what they’re made of in their own adventures and accomplishments and failings,” said Willingham of the title, which is illustrated by Phil Jimenez.

That’s part of Vertigo’s goal, to proffer stories that are a step, or five, ahead of traditional capes and villains.

Paul Cornell, whose series “Saucer Country” debuts later this month with art by Ryan Kelly, said it was why he pitched his idea about a New Mexico governor running for president who is abducted by aliens.

“It’s ‘X-Files’ meets ‘The West Wing.’ It’s a political thriller with added aliens,” he said this week. “Obviously Vertigo is its ideal home.”

Another title is “Dominique Laveau: Voodoo Child,” written by author Selwyn Seyfu Hinds, which focuses on New Orleans and its mythology.

“I wanted the book and the characters to feel grounded and rooted in the salt of the earth,” he said of the title illustrated by Denys Cowan and John Floyd. “We’re going to be delving deeper into the grit and grime of the city; the people, the music, the mythology.”

Dan Abnett takes on Edwardian England where zombie outbreaks caused the upper crust to embrace vampirism, spawning “The New Deadwardians.”

“Although I love stories about vampires and zombies, I had, as a professional writer, felt that they’d been done to death,” he said. “When the Deadwardians popped in my head I just had this vision of this world and knew that unfortunately that I was going to have to pitch someone a vampire story.”

___

DC Comics is a unit of Time Warner Inc.

___

Follow Matt Moore on Twitter at http://twitter.com/MattMooreAP

Continue Reading Close

That’s Seriously Funny: Comics Tackle Tough Issues

  • more
    • All Share Services

That's Seriously Funny: Comics Tackle Tough IssuesIn this image from Archie Comics, the character Cheryl Blossom finds out she has been diagnosed with breast cancer and has to make the decision of whether to stay on her own in California or return home to Riverdale, home of Archie, Reggie, Betty and Veronica. The story debuts in this month’s issue of “Life With Archie.” (AP Photo/Archie Comics)(Credit: AP)

PHILADELPHIA (AP) — There are wedding bells in Riverdale, but it’s not Archie and Betty or Veronica. It’s Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound — Clay Walker.

Meanwhile, in the comics pages, Gil is an 8-year-old boy being raised by his divorced factory-working mom, and Dustin is 23 and living at home, unable to find a job after graduating from college.

Comics have always been a portal for escapism and fantasy but have also labored to reflect a contemporary climate, a process that shows no signs of slowing whether it involves super villains, breast cancer or other complicated realities of modern life.

Writers and artists fold real-world events into their fictional worlds, blending boundaries to make readers not just laugh and escape, but also reflect and think.

“Comics have always been a reflection of our world,” said Brendan Burford, comics editor at King Features Syndicate in New York. “People want to see a reflection and, chances are, if the reflection is something that rings through with their world, their life, their family and their friends, they can relate and laugh.”

The title character in “Gil” is an elementary school student, slightly portly and always picked last for sports, who lives with his mom. He would love a nuclear family because it would mean he’d have superpowers.

“Growing up in a single-parent family during America’s first ‘Great Recession’ wasn’t always easy, but I look back on my formative years fondly,” said cartoonist Norm Feuti, who debuted “Gil” in January and has based it, partly, on his own experiences.

He noted that with the national divorce rate rising, there are parents and kids who can probably relate to his title character, an 8-year-old quintessential underdog who lacks the latest toys or electronic gadgets.

“Gil is a very personal comic to me,” Feuti said. “It’s a celebration of the resiliency and indefatigable spirit of childhood.”

In another strip, Dustin has finished college but is living with his parents, unable to find a significant job or afford his own apartment, experiences not uncommon among many recent graduates.

“It’s humor therapy for people,” said Steve Kelly, who, along with fellow cartoonist Jeff Parker, created “Dustin” in 2010 and has seen it expand to some 300 newspapers since then. “If you were to sit at home and you were unemployed and you thought you were the only one, that would be a lot more difficult to deal with.”

But seeing it in the comic strips, or in the comic books, may soften the blow, he said.

“In these tough economic times, there are a lot of people sitting in their parents’ houses and they think you’re making fun of them and, honest to God, we’re not,” Kelly said. “I’ve been unemployed — worked at the newspaper in San Diego, got fired and was unemployed for a year. I know how you can feel isolated and depressed and you wonder what the future hold.”

Sometimes, the topics can be rife with politics or challenge different social values.

In Riverdale, longtime home of the high school hijinks of Archie, Betty, Veronica and others, issues ranging from gay marriage to cancer are finding new readers and story lines, bringing up topics not typically found in the funny pages.

A story about the wedding of Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound sold out its print run. It also drew a protest from one group concerned that its cover showing the two men in front of a “just married” sign was too bold for a magazine sold not just in book stores, but also in drug stores and toy stores.

One Million Moms, a project of The American Family Association, recently asked retailer Toys R Us not to display the magazine near its checkout aisles, noting that a “trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for.”

Archie Comics co-chief executive Jon Goldwater said the company isn’t aiming to ruffle feathers. Instead, he said, it’s reflecting a contemporary world where in some states, gay marriage is legal.

“We believe in a Riverdale that doesn’t judge or condemn. Maybe someday the rest of America will follow in the town’s idealized example,” Goldwater said.

In another story line, Cheryl Blossom, who lit out for California to pursue a film career, is now in her 20s and facing not celluloid dreams, but breast cancer.

So, said Victor Gorelick, Archie editor-in-chief, she returns home to be among friends, family and a familiar environment even if she’s got guilt over being able to afford her treatment.

“One of the things that comes out is that she feels she’s very fortunate that she can have all this treatment because she has medical insurance, the money, to be able to do it,” Gorelick said.

The story “opens the door that there are a lot of people who cannot afford this kind of treatment and we have to see where that’s kind of going to lead.”

That’s one aspect of comics that has always been ever-present: story lines that can change and adjust with changing times.

Lynn Johnston wrote and illustrated “For Better Or For Worse” from 1979 to 2010 that saw its characters — a family of five in a Toronto suburb — age in real time and face events ranging from the death of the family dog to divorce to child abuse.

Johnston aimed to be “realistic in my approach,” noting that the strip was “both a comedy and a drama,” she said in an email.

“Some folks complained that the comics page was for laughs and not tears,” she said, “but the tears we shed are often as cathartic as the laughter.”

___

Follow Matt Moore on Twitter at www.twitter.com/mattmooreap.

Continue Reading Close

That’s Seriously Funny: Comics Tackle Tough Issues

  • more
    • All Share Services

That's Seriously Funny: Comics Tackle Tough IssuesIn this image from Archie Comics, the character Cheryl Blossom finds out she has been diagnosed with breast cancer and has to make the decision of whether to stay on her own in California or return home to Riverdale, home of Archie, Reggie, Betty and Veronica. The story debuts in this month’s issue of “Life With Archie.” (AP Photo/Archie Comics)(Credit: AP)

PHILADELPHIA (AP) — There are wedding bells in Riverdale, but it’s not Archie and Betty or Veronica. It’s Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound — Clay Walker.

Meanwhile, in the comics pages, Gil is an 8-year-old boy being raised by his divorced factory-working mom, and Dustin is 23 and living at home, unable to find a job after graduating from college.

Comics have always been a portal for escapism and fantasy but have also labored to reflect a contemporary climate, a process that shows no signs of slowing whether it involves super villains, breast cancer or other complicated realities of modern life.

Writers and artists fold real-world events into their fictional worlds, blending boundaries to make readers not just laugh and escape, but also reflect and think.

“Comics have always been a reflection of our world,” said Brendan Burford, comics editor at King Features Syndicate in New York. “People want to see a reflection and, chances are, if the reflection is something that rings through with their world, their life, their family and their friends, they can relate and laugh.”

The title character in “Gil” is an elementary school student, slightly portly and always picked last for sports, who lives with his divorced mom, who works in a factory. He would love a nuclear family because it would mean he’d have superpowers.

“Growing up in a single-parent family during America’s first ‘Great Recession’ wasn’t always easy, but I look back on my formative years fondly,” said cartoonist Norm Feuti, who debuted “Gil” in January and has based it, partly, on his own experiences.

He noted that with the national divorce rate rising, there are parents and kids who can probably relate to his title character, an 8-year-old quintessential underdog who lacks the latest toys or electronic gadgets.

“Gil is a very personal comic to me,” Feuti said. “It’s a celebration of the resiliency and indefatigable spirit of childhood.”

In another strip, Dustin has finished college but is living with his parents, unable to find a significant job or afford his own apartment, experiences not uncommon among many recent graduates.

“It’s humor therapy for people,” said Steve Kelly, who, along with fellow cartoonist Jeff Parker, created “Dustin” in 2010 and has seen it expand to some 300 newspapers since then. “If you were to sit at home and you were unemployed and you thought you were the only one, that would be a lot more difficult to deal with.”

But seeing it in the comic strips, or in the comic books, may soften the blow, he said.

“In these tough economic times, there are a lot of people sitting in their parents’ houses and they think you’re making fun of them and, honest to God, we’re not,” Kelly said. “I’ve been unemployed — worked at the newspaper in San Diego, got fired and was unemployed for a year. I know how you can feel isolated and depressed and you wonder what the future hold.”

Sometimes, the topics can be rife with politics or challenge different social values.

In Riverdale, longtime home of the high school hijinks of Archie, Betty, Veronica and others, issues ranging from gay marriage to cancer are finding new readers and story lines, bringing up topics not typically found in the funny pages.

A story about the wedding of Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound sold out its print run. It also drew a protest from one group concerned that its cover showing the two men in front of a “just married” sign was too bold for a magazine sold not just in book stores, but also in drug stores and toy stores.

One Million Moms, a project of The American Family Association, recently asked retailer Toys R Us not to display the magazine near its checkout aisles, noting that a “trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for.”

Archie co-chief executive Jon Goldwater said the company isn’t aiming to ruffle feathers. Instead, he said, it’s reflecting a contemporary world where in some states, gay marriage is legal.

“We believe in a Riverdale that doesn’t judge or condemn. Maybe someday the rest of America will follow in the town’s idealized example,” Goldwater said.

In another story line, Cheryl Blossom, who lit out for California to pursue a film career, is now in her 20s and facing not celluloid dreams, but breast cancer.

So, said Victor Gorelick, Archie’s editor-in-chief, she returns home to be among friends, family and a familiar environment even if she’s got guilt over being able to afford her treatment.

“One of the things that comes out is that she feels she’s very fortunate that she can have all this treatment because she has medical insurance, the money, to be able to do it,” Gorelick said.

The story “opens the door that there are a lot of people who cannot afford this kind of treatment and we have to see where that’s kind of going to lead.”

That’s one aspect of comics that has always been ever-present: story lines that can change and adjust with changing times.

Lynn Johnston wrote and illustrated “For Better Or For Worse” from 1979 to 2010 that saw its characters — a family of five in a Toronto suburb — age in real time and face events ranging from the death of the family dog to divorce to child abuse.

Johnston aimed to be “realistic in my approach,” noting that the strip was “both a comedy and a drama,” she said in an email.

“Some folks complained that the comics page was for laughs and not tears,” she said, “but the tears we shed are often as cathartic as the laughter,” she said.

___

Follow Matt Moore on Twitter at www.twitter.com/mattmooreap.

Continue Reading Close

That’s Seriously Funny: Comics Tackle Tough Issues

  • more
    • All Share Services

That's Seriously Funny: Comics Tackle Tough IssuesIn this image from Archie Comics, the character Cheryl Blossom finds out she has been diagnosed with breast cancer and has to make the decision of whether to stay on her own in California or return home to Riverdale, home of Archie, Reggie, Betty and Veronica. The story debuts in this month’s issue of “Life With Archie.” (AP Photo/Archie Comics)(Credit: AP)

PHILADELPHIA (AP) — There are wedding bells in Riverdale, but it’s not Archie and Betty or Veronica. Instead it’s Army Lt. Kevin Keller and the physical therapist who helped him overcome his war wound, Clay Walker.

Meanwhile, in the comics pages, Gil is an 8-year-old boy being raised by his divorced factory-working mom and Dustin is 23 and living at home, unable to find a job after graduating from college.

Comics have always been a portal for escapism and fantasy but have also labored to reflect a contemporary climate, too, a process that shows no signs of slowing whether it involves super villains, breast cancer or college grads living at home.

Page 1 of 2 in Matt Moore