With President Donald Trump's withdrawal from the Paris climate accord it may be time to start stocking up on the Products of Tomorrow that will help protect the human race when the devastating ramifications of climate change begin to impact populations on a massive scale.
The faux product line launched by Nature Conservancy Brazil pledges to prepare people for a dystopian future with items such as +350 SPF sunscreen for when the planet inevitably heats up to four degrees celsius by the year 2070 and increases the demand for "extra protection." The products all come with the satirical tagline "Life as it was."
Another product, "low-acidic rain water," could prove nostalgic for humans in 2037 because by then "two-thirds of the population will have limited access to water." In the year 2080, "growing organic fruits will be almost impossible," which is why consumers should stock up on "the new apple" made with 3% fruit!
The ad campaign was designed to raise awareness about the actual impending consequences of failing to protect the environment. "Global warming is a real problem, and its consequences will be noticed in a few decades," the Products of Tomorrow website says. "The Nature Conservancy Brazil is working everyday for a future when we will not need to rely on products like those. Together, we can change tomorrow. Spread our message and support our projects."
"Finding Nature’s solutions to climate change is a global priority for the Conservancy, and in Brazil, we are already working on several projects to ensure we have a plan," Grazielle Dib, marketing manager at the Conservancy in Brazil, told AdWeek. "It’s important that society understands how pressing the problem is, and do its part, too."