The Juice is so very loose: Prepare for the O. J. Simpson museum!

The temporary museum will open in — where else? — Los Angeles next month

By Matthew Rozsa

Staff Writer

Published July 26, 2017 1:59PM (EDT)

O.J. Simpson   (AP/Steve Marcus)
O.J. Simpson (AP/Steve Marcus)

O. J. Simpson being granted parole isn't the only massive Juice-related story this month. Word has come down that there will be a temporary O. J. Simpson-themed museum opening in Los Angeles very, very soon.

The appropriately named "O. J. Simpson Museum" will open in the Coagula Curatorial Gallery and run from August 18 to August 22, according to a report by LAist. In addition to Simpson-inspired art, there will also be over 300 artifacts spanning from his days as a legendary football star to the sensational murder trial that took America by storm in the 1990s.

Gallerist Mat Gleason also told LAist that he absolutely views this as a form of art. "It's totally within the purview of reflecting the times we live in, the culture we live in, and the narrative of one person," Gleason said.

Simpson was freed on parole last week after the Nevada parole board determined that he had been a model prisoner, according to a report by CNN. Simpson himself insisted that "I've done my time. I've done it as well and as respectfully as I think anyone can."

Simpson's lawyer, Malcolm LaVergne, also told Fox's Judge Jeanine that "Mr. Simpson is on cloud nine. He obviously likes the outcome . . . Everything is hung from the moon at this point."

Although Simpson's pop culture heyday more or less ended in the 1990s, a documentary called "O. J. Simpson: Made in America" won the Oscar for Best Documentary earlier this year. With a running time of 467 minutes, the documentary was the longest movie to ever win an Academy Award and netting a first-time Oscar for ESPN Films.

The announcement of a Juice-based pop-up museum isn't the only recent report of a similar short-lived art installation dedicated to one of America's more shameful chapters. An exhibition dedicated to a Nicole Richie and Paris Hilton party from the early '00s will open at the — sigh — Tonya Harding and Nancy Kerrigan 1994 Museum later this month.

By Matthew Rozsa

Matthew Rozsa is a staff writer at Salon. He received a Master's Degree in History from Rutgers-Newark in 2012 and was awarded a science journalism fellowship from the Metcalf Institute in 2022.

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