If you’ve ever enjoyed a toasted baguette from Panera Bread and wished to wear the hefty sandwich as an accessory, you’re in luck!
Earlier this month, the bakery-café chain announced the launch of its BAGuette bag, which is essentially an elongated green purse that resembles a loaf of French bread. The bag is effortlessly chic, adorned with Panera’s signature “P” emblem and a gold-toned clasp.
Panera’s BAGuette bag is “the ultimate accessory designed for both the fashion aficionado and the foodie, crafted with a generous extra touch to sit at the intersection of style and function,” the brand wrote on its website.
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“The purse is donned in the beloved Panera green, designed for those looking for a pop of color and a unique touch of style in their wardrobe. The stylish structured accessory features an embossed pattern and flag magnetic closure with a custom metal “P” buckle and gold hardware. At 12″ long, the BAGuette is the perfect size to carry one of our new Toasted Baguette sandwiches.”
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Panera’s BAGuette bags made its debut amid New York Fashion Week (which runs from February 10 to 15) and sold for $39.50 each. The bags have already sold out, been restocked and sold out again and are now being resold on eBay for more than $200. One seller even listed the bag for an astounding $3,290. . .
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This isn’t the first time a major food brand has dabbled in fashion. Last October, Balenciaga — in partnership with Frito-Lay — debuted its $1,500 clutch that resembles a crumpled, discarded bag of Lay’s potato chips. Called the “L.O.L. Clutch,” the bag is available in four distinct “flavors”: Classic, Flamin’ Hot, Limón and Salt & Vinegar.
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There’s also artist and designer Nik Bentel’s Barilla-inspired crossbody bag, which first made rounds on Twitter in August 2021 and his recent De Cecco’s penne pasta bag.
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It’s still unclear whether Panera will launch more food-themed apparel following its success with the BAGuette bag. Perhaps a Chipotle Chicken Avocado Melt bag is in the works? Or maybe a Green Goddess Cobb Salad-styled beret?
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