The Rick Astley bait-and-switch has become an Internet mainstay. But in 2010, it finally met its match

Procter and Gamble face a viral "Tide Pods" meme that is getting people sick. Is all press good press?

Besides brushing my teeth, of course

Practically a high-spirited romp, there are enough feel-good hijinks to almost (almost) forget just what show it is

". . . a niche regional rice movement has been germinating for several decades, though growth has been piecemeal"

Parsing 25 years of Salon stories gives insight into the evolution of memes — and of internet culture at large

Twitter responds to the National Review's Charlotte Allen, who blames Sandy Hook Elementary's "feminized setting"

"The Tide Pod challenge couldn’t possibly be political, could it? Actually, yes, it is." Oh, do go on.

And four more viral hacks from Brunch With Babs

Why it's time to close the book on the Clintons -- and herald the Obamas! Plus: Iran war hawks, Russian drag queens and the genius of Zeppelin.

We've been sold tribalism for so long and in so many ways it's a miracle that there's any spirit of unity left

Are Clinton and Trump really the least popular candidates ever? Yes and no, but that hides the real problem

The account started by a teenager has been keeping tabs on Musk's private jet since 2020 using public ADS-B data