When it comes to winning elections, #MSNBC journalist Mehdi Hasan says emotion is a far better motivator than facts. This is why Trump won in 2016 and it's why many Democrats struggle to connect with voters. "I've never met anyone who goes into a voting booth based on having gone through all the policy documents," Hasan said on "Salon Talks." Instead, you have to talk to the heart. Watch more of Mehdi Hasan's full "Salon Talks" episode to hear about his new book "Win Every Argument" and his strategies for fighting misinformation: https://www.salon.com/tv/video/9fdfll