Nick Bilton, director of the HBO documentary "Fake Famous," takes on the rise of social media influencers, who make money from advertisers that are attracted to their large followings online. But, he questions, how can 140 million people be considered famous? Bilton unpacks the tactics upon which internet celebrities build their fan bases and the detrimental effects.

Watch the full episode with Salon's D. Watkins to hear more from Bilton on the creation of "Fake Famous."