Ruth Shalit

Ruth Shalit is an account planner at Mad Dogs & Englishmen, a New York advertising agency. For more columns by Shalit, visit her column archive.

The day the brands died Ruth Shalit
The early-adopter wars Ruth Shalit
I went to Brand Camp and all I got was this dumb snack-food epiphany Ruth Shalit
The focus group is bubbling and sparkling! Ruth Shalit
Chain saws, drugs and lesbians Ruth Shalit
Oh Boy! The new beef jerky Ruth Shalit
Buying short Ruth Shalit
Bush and Cheney: The secret transcripts Ruth Shalit
Send in the clowns Ruth Shalit
The Mr. Peanut chronicles Ruth Shalit
The inner Doughboy Ruth Shalit
Super Bowl ads: Winners and losers Ruth Shalit
The name game Ruth Shalit
Why is Madison Avenue gripped by insanity? Ruth Shalit
Hypnotizing slackers for Starbucks, and other visionary acts of marketing research Ruth Shalit