McDonald’s beloved Happy Meal is no longer just for the kiddies.
The popular fast-food chain is partnering up with Cactus Plant Flea Market, a celebrity co-signed fashion streetwear brand, to release an adult version of the classic meal box. Beginning Oct. 3, customers can purchase a Cactus Plant Flea Market Box, which includes a Big Mac or 10-piece Chicken Nuggets along with fries, a drink and, yes, a collectible toy! The specific toys are redesigned figurines of classic McDonald’s characters, including Grimace, the Hamburglar, Birdie and a new addition called “Cactus Buddy.”
Each box is also specially designed with nostalgic illustrations meant to stir up memories of past Happy Meals.
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“We’re taking one of the most nostalgic McDonald’s experiences and literally repackaging it in a new way that’s hyper-relevant for our adult fans,” said Tariq Hassan, McDonald’s USA chief marketing and customer experience office in a release per NPR.
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The Cactus Plant Flea Market Boxes will be available for a limited-time-only while supplies last. They can be purchased at McDonald’s restaurants nationwide or via drive-thru and the McDonald’s app. Customers who order through the app will also enter into a sweepstakes to win custom Cactus Plant Flea Market merchandise, including shirts and a Grimace-themed chair.
McDonald’s recent partnership succeeds a list of the brand’s prominent and successful collaborations. In 2020, McDonald’s partnered up with rapper Travis Scott to tout the Travis Scott Meal — a Quarter Pounder with fries and a Sprite. The following year, McDonald’s teamed up with the South Korean boy band BTS to release the aptly named BTS Meal.
