Step back Trader Joe's, Whole Foods and Costco — it's Aldi's time to shine!
The German multinational discount supermarket chain, which has almost 2,300 locations across the United States, was named America's most popular grocery store by YouGov, a market research and data analytics firm. Per a survey administered across the final three months of 2022, Aldi received a 65% popularity rating and a 91% fame rating. The survey specifically defines popularity as "the % of people who have a positive opinion of a grocery store."
Trailing behind Aldi is Trader Joe's and Kroger, which secured the second and third spots respectively. Popular convenience store chain 7-Eleven came in fourth place, with a 60% popularity rating, while upscale grocery chain Whole Foods came in fifth place, with a 57% popularity rating. Circle K and Safeway took home the sixth and seventh spots. Winn-Dixie, Albertsons and Publix were awarded the final spots in the top ten, finishing in eighth, ninth and tenth.
Although Aldi reigned superior amongst all adults in the survey, the grocery store is a top choice for Millennials, the demographic cohort born between 1981 and 1996. Amongst Generation X (those born between 1965 and 1981) and Baby Boomers (those born between 1946 and 1964), Trader Joe's and Kroger are the top picks, with Aldi coming in third place.
Aldi is also a top choice for women, receiving a 67% popularity rating and a 93% fame rating. Trader Joe's and Kroger also made it to the top three, with a 63% popularity rating and a 62% popularity rating. The rankings, however, differ for men, who picked Trader Joe's as their top choice. Aldi was their second pick, with a 63% popularity rating.
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While Aldi, Trader Joe's and Kroger all secured top three spots for various demographics, 7-Eleven consistently came in fourth place for Millennials, Gen-Xers and Baby Boomers. The convenience store chain received a 63% popularity rating amongst Millennials, a 59% popularity rating amongst Gen-Xers and a 57% popularity rating amongst Baby Boomers. 7-Eleven also came in fourth place for both men and women, with popularity ratings of 60%.
For a complete list of all the rankings and data, check out the full survey here.